APEX Leadership
Anna Thornley
Founder & Managing Partner
Anna builds commercial partnerships at the intersection of sports, business, hospitality, and community development.
Anna Thornley is the Founder and Managing Partner of APEX Sponsor Solutions. She directs agency strategy, client representation, sponsor development, host-market initiatives, and the commercial systems required to move partnerships from concept to signed opportunity.
Her background spans executive operations, business development, healthcare leadership, community outreach, and partnership strategy. That range gives her a practical understanding of how organizations make decisions, how relationships are earned, and how sponsor programs must be structured to create value on both sides.
At APEX, Anna leads sponsor intelligence, commercial asset development, prospect strategy, proposal development, negotiation support, venue and destination relationships, and agency growth. She is closely involved in every major engagement and maintains a high standard for communication, accountability, and fulfillment.
Her approach is direct, thoughtful, and relationship-driven: understand the business objective, define the sellable value, identify the right partner, and execute with precision.
Areas of Focus
- Sponsorship Strategy
- Property Representation
- Business Development
- Host-Market Development
- Sports Tourism
- Partnership Negotiation
- Corporate & Community Relationships